This session will focus on the future of urban mobility, specifically examining the integration of on-demand transport services into existing transport networks. Via will share its expertise in developing flexible, high-quality platforms that effectively meet specific local needs. ATM Milano, our honored guest, will enrich the debate by sharing their experiences and insights, particularly highlighting the launch of two innovative on-demand services in Segrate and Peschiera Borromeo.
The discussion will emphasize the importance of strategic planning and the use of advanced data analytics, artificial intelligence, and real-time information systems to improve decision-making processes and optimize operations. The session will offer an in-depth analysis of how these technologies facilitate the adaptation of transport services to changing urban needs. Participants will gain a comprehensive view of the strategic implementation of these systems and their revolutionary potential in urban mobility, guided by the cutting-edge experiences of Via and ATM Milano.